This coming saturday November 14th sees the launch of a one off collaboration between affordable high street giant H&M and shoe legends Jimmy Choo.
Tamara Mellon has exclusively designed a Jimmy Choo collection for the Swedish high street brand encompassing womens shoes, bags, jewellery and even a capsule collection of womenswear pieces and a collection of shoes for men to boot (pun intended).
Since Tamara Mellon launched the brand in 1996, Jimmy Choo has represented independence, power and femininity.
Now the luxury shoes will be available for to all women who wanted to be a part of this universe but were not able to afford it and that’s defo a brilliant brilliant thing especially in the 'current climate' as they say.
“The H&M customer is slightly younger, yet we wanted to stay true to what Jimmy Choo is,” says Mellon. “There is a sense of rock chick but always with added elegance. The Jimmy Choo AW ’09 collection had a big Debbie Harry and chic punk-rock inspiration—leopard, neon studs—so that was our starting point. We were not sure at first whether we could use real leathers, studs, crystals, and rivets, but when we found what was possible, it completely exceeded our expectations.”
Pop to the H&M website (link is in the list to your left) for details on stores stocking this collection and to view the strict 'crowd control' plan. seriously.
My two favourite pieces from the collection are below. Im currently having a bit of a bag moment so these clutches caught my beady eyes.........
Pink Cutch - Jimmy Choo for H&M €59.95
Black 100% leather Clutch - Jimmy Choo for H&M €99