Thursday, March 11

Treats in store from A Wear......

It’s time to wave goodbye to a season of sequins & shoulder pads as spring at A|wear returns with a nostalgic retro Americana vibe titled ‘Dakota Blue’. Denim rules the roost for spring but it’s denim with an A|wear twist…relaxed separates from waistcoats to oversized shirts and the trusty faded blue jean. Choose from easy to wear snap-front ditsy floral shirts, cut off waistcoats and relaxed jackets in rugged or faded denim. Borrowed from the boys, waistcoats and logo tees are customised & feminised creating a look with lots of tomboyish and girly charm.

CEO of A|wear Annmarie Flood says, “It’s time to lift the mood on the high street, spring has officially arrived & holidays are on the way. Dakota Blue is inspired by the everyday girl…, easy to wear, relaxed pieces, reigniting our passion for all things with a feminine touch. Simple striped dresses, delicate floral tee’s & reinvented denim are all key to this look. A prevailing new gentle on the eye colour palette also makes a comeback…..pastels, honey, khakis & jersey grey are all essentials. As with every A|wear collection, each piece is designed with the price conscious customer in mind, with dresses starting from €30, tee’s from €8 and blouses from €25.”

All pieces featured in the shots below are now available in store and on

Also,Watch out for the fab new GOSH make up concessions across selected stores followed by everyones favourite stationary brand Paperchase.

And if thats not enough, carrying on from the massive success of their 15% student discount launch just last year with Republic of Loose, On 24th March (6pm – 8pm), A|wear Henry St will be hosting an exclusive lock- in event for students.

All students on the night will be treated to:

• 30% off A|wear’s fab new collections
• A live DJ set by Phantom Fm’s Michelle Doherty
• Yummy free drinks courtesy of the new Bulmers Berry...mmmmm!
• Makeovers courtesy of the GOSH cosmetics style team
• Free goody bags for the first 200 guests to register (this is one goody bag you don’t want to miss with free gifts from A|wear, GOSH, Bulmers, Red Bull, Hot Press plus lots more!!)

There are just 400 places up for grabs so to get your name on the list, simply drop an email to the kind peep's at with your full name & college details…it’s really that simple!

You'll know if you’ve made the list by Friday 19th March.

All students must have a valid student card to gain entry on the night

I'll be there on the night to check it out and take some snaps and report back, looking forward to it!

No comments:

Post a Comment